A Sunderland entrepreneur has launched an innovative new Wig Bank service for people who need wigs to help them cope with health-related hair loss.
Nicola Wood owns and runs Sunderland-based hair salon, Kitui Hair Design and the recently launched Wonderful Wig Company where she provides regular hairdressing as well as a wig fitting, cutting, restyling and aftercare service carried out by fully trained professionals. The service is available to NHS patients who qualify as well as private clients, and a portion of all profits are donated to local cancer charities each year.
Now Nicola has extended the service with the launch of the Wig Bank, a new service that takes in no longer needed wigs before treating, styling and recycling them and giving them to the needy.
Nicola said: “Lots of people buy wigs and then don’t wear them, and there are other people who really need them but can’t afford them. The Wig Bank is a great solution to this problem.
“We wash, treat and recycle the wigs and basically bring them back to life – we’re working with local charities to identify people who are most in need of this service.”
One of the first beneficiaries of the new Wig Bank is Emma Herrington, 30, from Sunderland:, “I can’t recommend this service enough to anybody suffering with medical hair loss or a cancer diagnosis,” said Emma. “My hair was my crown and, at 30, I wasn’t ok with losing it. Nicola understood and empathised with that – she and her team were warm, friendly and welcoming at my time of need – Nicola’s years of expertise shone through in the consultation.”
The Wig Bank is the latest development in the extension of The Wonderful Wig Company’s services. Nicola has sourced a huge range of quality wigs from the UK and Europe, meaning she has a wig and a budget to suit everyone’s needs and is able to supply human hair, wig repairs, colouring and maintenance of human, synthetic and ethnic origin wigs. She has also introduced a range of beauty treatments and therapies specifically designed for people undergoing cancer treatment – ideal for those who’ve had chemotherapy or radiotherapy.
“The whole business is going from strength to strength,” said Nicola. “To be able to help people in their hour of need is a good feeling, and now we are working alongside trusts all over the North East including Newcastle’s Freeman Hospital and Royal Victoria Infirmary. I feel the Wig Bank is a natural progression allowing us to reach and help more people, whatever their circumstances.”
The inspiration for the wig service division of the business came from Nicola’s own battle with breast cancer, which she overcame after being diagnosed with the condition in June 2016.
This experience sparked some research into what kind of support and wigs were available and she discovered a huge need for a relevant, up-to-date service. Through the research, she was shocked at how outdated the current provision of wig services were in some areas and vowed to do something about it following her recovery from cancer.
Nicola has been trained by iconic celebrity hairdresser Trevor Sorbie MBE, who established the charity My New Hair to help salons and professionals provide a wig styling service for people suffering from cancer and medical hair loss. Kitui holds the highest level of Mr Sorbie’s My New Hair training and is one of the charity’s recommended salons for wig purchasing, cutting and styling, and wig aftercare/ hair regrowth .
For more information or to book a consultation, contact 0191 5283925. To donate a wig to the Wig Bank, feel free to drop it off – in a clean condition – to the Wonderful Wig Company at Kitui Hair Design, 34 Melbourne Place, Sunderland, SR4 8LN and the team will do the rest.