The RNLI in Sunderland are warning young men about the risk of drowning on the UK coastline.
While the North East comes top for awareness of the Float to Survive message.
It’s been revealed that more than half of men aged from 16 to 35 have been in a dangerous situation and 12 per cent of those said water played a role.
Coastal fatality figures released by the RNLI show that 99 men died on the UK coast last year.
RNLI lifesavers on Wearside and around the country are preparing for another busy August month, with high temperatures expected to bring many young people into a potentially life-threatening situation.
Over the past 5 years, 98 people have sadly died at the UK coast in August, making it the highest month for coastal fatalities, joint with July.
This August, the RNLI is calling on young men to help each other by sharing two important survival skills with mates that could save lives:
- If you see someone struggling in the water at the coast, don’t go in after them – you may get into trouble yourself. Instead call 999 immediately and ask for the Coastguard.
- If you are in trouble in cold water, fight your instinct to swim hard or thrash about, as this could lead to breathing in water and drowning. Instead, relax and FLOAT on your back, until you have regained control of your breathing.
Over a fifth (21%) of the young men surveyed thought jumping in to try and save their friend would be the best response if they fell unexpectedly into open water and over half (54%) were unaware of the best course of action if they themselves got into trouble, highlighting the importance of sharing these skills.
Encouragingly, the survey found that nearly all young men (98%) do share advice with their male friends but are more likely to offer it on topics such as money (61%) and relationships (55%) than on safety issues (41%). With 95% believing it is important to look out for their male friends, the RNLI wants to encourage more young men to share important safety skills, which could save lives.